Pitch Desk
Pitch Desk
This hub is where I keep everything that actually works when I'm pitching. Not theory. Not fluff. Just the tactics that get my emails opened and my stories placed.
I've been doing outreach long enough to know what editors delete instantly. This hub is my antidote to that. It's built from real campaigns, real rejections, and real wins.
If you're tired of sending pitches that vanish into inboxes, start here. I'll show you how to research, write, and follow up like a pro who respects the editor's time.
Key takeaways
- Research beats template every time. Know the journalist's beat and recent work.
- Subject lines are the gatekeeper. Spend as much time on them as the pitch body.
- Follow-up is not spam. A single, well-timed follow-up can double your response rate.
- Track everything. Use data to refine your approach, not gut feeling.
Directory
Explore this hub
Analysis
How I use this hub
I treat this hub as my personal playbook. Before any campaign, I scan the latest updates here. I check the media database tips, review subject line formulas, and remind myself of the follow-up cadence that works. This hub keeps me disciplined when I'm tempted to take shortcuts.
Analysis
What I skip here
This hub doesn't cover generic 'how to write a press release' advice. It assumes you already have a story. It also skips influencer outreach and social media pitching—that's a different beast. And I don't waste space on 'spray and pray' tactics. If you're looking for mass email blasts, you're in the wrong place.
Analysis
Start with these
If you're new here, these three pages will give you the fastest ROI. They cover the foundation of any solid pitch campaign.
- Digital PR Links — A curated list of tools and databases to find journalist contacts.
- Pitch Templates — Proven templates for cold emails, follow-ups, and re-engagement.
- Subject Lines — Formulas and examples that get your email opened.