Editorial control
Who can publish, edit or remove a placement — and how visible is that control to buyers?
Independent backlink research
Backlink decisions, without the sales script.
Backlinkor is an independent research desk by Lukas Falkenberg. I test the commercial claims behind link providers, explain the trade-offs, and publish the reasoning behind every score.
Methodology
How I score
A high domain metric is not a recommendation. Every review starts with the placement model, then checks whether the link can realistically earn relevance, survive editorial scrutiny, and make commercial sense.
Relevance
Do the available sites create topical and audience fit, rather than simply a metric-shaped inventory?
Commercial clarity
I look for transparent pricing, practical filters and terms that make a buyer's decision auditable.
Risk profile
I flag footprints, weak disclosure, implausible guarantees and incentives that encourage low-quality placements.
Featured reviews
Provider reviews in progress
Marketplace review
Buy backlinks
Where paid placements stop being research and start being inventory theatre.
My score —/10Service reviewGuest posting services
Managed outreach vs marketplace noise — scored on editorial reality.
My score —/10Tool reviewBacklink checkers
Which indexes help you decide — and which only decorate a slide.
My score —/10Research directory
Browse the backlink landscape
Start with the question in front of you: how links work, how to earn them, how to buy them, or when to walk away.
Hub
Link Mechanics
The parts, signals, and constraints that decide whether a link can carry real value.
Explore →HubCampaign Room
Execution playbooks for earning, placing, reclaiming, and scaling links without pretending every tactic is equal.
Explore →HubPitch Desk
Prospecting, outreach, PR, and relationship work judged by whether the pitch earns attention.
Explore →HubProof Stack
Audits, monitoring, quality signals, competitive evidence, and reporting that can survive scrutiny.
Explore →HubDeal Desk
What buying links, hiring help, and paying for placements actually cost—and where the deal breaks.
Explore →HubTool Tests
Backlink software and metric comparisons based on useful output, not feature-list theatre.
Explore →HubIndustry Files
Sector-specific link-building playbooks for markets with different audiences, constraints, and stakes.
Explore →HubRed Line
Manipulation patterns, policy boundaries, cleanup decisions, and the work I would reject outright.
Explore →